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Complete MBA For Dummies, by Kathleen Allen, Peter Economy
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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
- Sales Rank: #98519 in Books
- Brand: Allen, Kathleen, Ph.D./ Economy, Peter
- Published on: 2007-12-26
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .80" w x 7.40" l, 1.39 pounds
- Binding: Paperback
- 432 pages
Review
"with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost"(Business a.m., 5 November 2002)
From the Back Cover
Covers key trends in marketing, selling, and advertising
Qualify for an MBA and succeed in any business
Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
THE DUMMIES WAY®
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Know your customer's needs
Handle budgets and forecasts
Recruit and retain top people
Understand Sarbanes-Oxley
Be a successful negotiator
Get Smart!
@www.dummies.com
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About the Author
Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship.
Peter Economy has authored or co-authored several books including Consulting For Dummies.
Most helpful customer reviews
16 of 16 people found the following review helpful.
Dummy Up!
By Eric
I have an official size-and-weight MBA from a respected University, and would advise educators to have every high-school student read and discuss Complete MBA for Dummies before graduation. The facts are simple; the lessons clear and applicable. A good, common-sense approach to reality.
0 of 0 people found the following review helpful.
Average
By Rimpal
Doesn't really dive into the actual components and contents taught to you for an MBA, it's mostly general knowledge if you were wanted to start a small business.
0 of 0 people found the following review helpful.
Adequate
By Amazon Customer
But barely. It was, however, well written and presented. I was looking for a bit of information on MBA course content and this book IMHO is makes a good intro
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